Suttons Seeds

The best displays make the most profit

Suttons Seeds Top Visual Merchandising Techniques

Suttons Seeds Tips! When it comes to Visual Merchandising, attention to detail is vital. Laying out your products in a tidy and ordered manner allows your customers to shop your store much more easily. Ideally your store should be laid out to excite the customer and lead them through the store to ensure that maximum sales are always achieved. Your customers should be able to walk around your store in such a way that they are exposed to 100% of your stock.  Getting your visual merchandising right can lead to a significant return in customer satisfaction and most importantly, sales!

The Suttons Seeds sales team are here to help you make the most of your seed collections. Whether it is merchanding the seed stands to their optimum shopability or helping you with potential new siting suggestions, the Suttons Seeds sales team have a wealth of product, sales and consumer knowledge. 

Remember - the better your stock is merchandised, the faster it will sell through. This will achieve a higher return per square metre and greater profits for you!

Seed displays

• Ensure all packets are showing the front of the pack.
• Clear any seed packets from the floor and place back on the relevant stand.
• Where possible maintain full stock levels for each seed packet. If you are running low on stock give your Suttons Seeds Sales Executive a call to place an order. Find your local Suttons Seeds Sales Executive here.
• Ensure any leaflets or catalogues are fully stocked and look tidy.
• Keep the stands in planagram order where possible as this will allow the customer to shop the displays more easily.
• Use all supplied headers and POS material where possible. If you require any extra please do let us know and we will happily provide additional support.
• Place co-ordinating products together to encourage multiple sales eg. Suttons Sow & Grow propagation products next to the seed displays.
• Don’t forget to give the seed stands a dust from time-to-time.

Plant displays

• Ensure all labels are facing forward.
• Make sure the plants are watered and looking healthy, remove any that are wilting.
• Use all supplied POS material where possible. If you require any extra please do let us know and we will happily provide additional support.
• Don’t place all the best sellers at the front of the store; space them between the front, middle and rear to maintain consumer interest.
• Place co-ordinating products together to encourage multiple sales eg. Large tubs and Suttons compost ready for potting up.

Caring for your Suttons Grafted Plants   

• We take great care to ensure that your plants arrive to your store in perfect condition.  On arrival, follow these simple steps to make sure that these fabulous plants are looking their very best for your customers.
• On arrival, place the trolleys in a warm, draft-free area to avoid unnecessary stress.
• Carefully remove the secure cling-wrap taking care not to damage the leaves as you are doing this.
• Have a check over the plants to make sure they are all ok; water if necessary.
• When placing out on the shop floor, place in a warm green house trying to avoid any drafty areas.
• Attach the POS against the relevant plants for maximum impact and to make sure the consumer can easily see the information about each plant.
• Take care to check the plants daily and water when necessary.

Propagation products

• Ensure all products have the labels facing towards the consumer.
• Products should be neatly stacked and in planagram order.
• Where possible maintain full stock levels for each propagation product. If you are running low on stock give your Suttons Seeds Sales Executive a call to place an order. Find your local Suttons Seeds Sales Executive here.
• Place co-ordinating products together to encourage multiple sales eg. Suttons Seeds compost and seed displays next to Sow & Grow propagation products.
• Clear and debris from the floor to make it easier for the customer to approach and view.

If you would like more information on merchandising techniques and how to best display your Suttons products for maximum return, please contact your dedicated Suttons Seeds Sales Executive or email retail@suttons.co.uk